Understand How Search Engines Rank Websites and Improve Your Online Presence
Understand How Search Engines Rank Websites and Improve Your Online Presence

Different search engines use different formulas to generate search results. This is the reason why different results will be displayed on Yahoo, Bing, Google, Ask and other search engines for the same keywords. Understanding the algorithm is the first step in comprehending how the search engine ranking functions for SEO experts in Sydney. If you own a website you probably want it to rank well on Google. The process of improving the ranking of a site is known as Search Engine Optimisation. Search engines are constantly evolving bringing up the need to continuously stay informed on trends and new changes.

How Do Search Engines Rank Websites?

Specific factors are used by search engines to value websites and assign an appropriate ranking. Well optimised pages will have a better chance of appearing within the first page results. The properly optimised sites contain the right number of keyword density and high-quality content to match it up. These types of websites also have plenty of backlinks internally and externally.

High Quality Content is Preferred

Good content always stands out for search engines. Google, to be specific, has a great affinity for websites with high-quality content. In the past, websites used the technique of packing their content with keywords. Back then this strategy worked well. Today, however, search engines have figured out that these pages are not necessarily useful to visitors. If you want your pages to rank highly for specific keywords make sure your content is of high quality. So, what makes a page great?

  • The content should answer the subject topic appropriately. It should not in any way sway from the subject.
  • Make sure the content is original and contains sufficient text. It is advised that the minimum number of words be 1000. If possible you should make the words 1500+.
  • Ensure the sentences are short and easy to read.
  • Use headings to separate different sections.
  • Use great images that are related to the content.

How to Build High-Quality Backlinks?

Getting quality backlinks to your site is an important aspect. It is also part of the more difficult and time-consuming practises within your SEO strategy. However, it pays well to have good quality backlinks. Search engines such as Google believe that if there are backlinks that lead to your site, your site is providing quality content needed by visitors. They then establish your site as a great source of information and gives your pages high ranks. It is crucial to ensure the backlinks are natural.

There are a few tricks you as a business owner can apply to get the needed backlinks. First, don’t hire cheap SEO experts in Sydney that promise quality backlinks. They could spam the internet with your links which could actually harm your ranking. It is important to also understand that having a few high-quality backlinks are much better than having hundreds of poor quality spam links. In the end, hiring experts will help you focus on core business activities that will affect your growth and exposure.

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