Every developer always has three letters lurking at the back of their minds: SEO. This method can either make or break your website depending on the strategies you follow. It is safe to say that the algorithms of search engines are always dynamic. An SEO company in Sydney might find an awesome SEO strategy now, but that strategy might not work in the future.
This is why SEO specialists are always on the lookout for new trends and reformatting their ways. They have to accommodate the new requirements to stay at the top of search engine results. For them, there is no chill time. When they are finally confident that they stay at the top, algorithms will change, and they have faced a challenge again.
The Importance of SEO
Here’s how people look for information today: they always turn to the Internet. Be it as important as today’s weather or as trivial as the first thousand digits of Pi — they look it up online. When you try to find a pest control company near you, and the search engine displays a long list of results, will you really go through every single page?
This is where SEO comes into play. You always want to appear at the top spot or at least on the top couple of pages. Being the first result means that you are the best when it comes to the particular keyword people search. When you do SEO right, you will get to that place in no time. While it could take time for SEO to take effect, some factors can speed it up and one of that is your website’s usability.
The Usability of Your Website
Your website’s conversion is brought about by the effects of website’s usability. When you are making it difficult for your visitors to find the information they need on your website, your ranking could be in danger. These two factors - website usability and SEO must work side by side with the magic to happen.
Tips for Improving Your SEO
By this time, you already have an idea that you must ensure your website’s quality before you proceed with SEO. Here are some tips on how you can start your SEO efforts and keep the ball rolling to improve your rankings.
- Be Relevant
It is imperative that your website ranks for the right keywords. You do not want to appear as the top result for exterminators when you are a landscaper. This will cause the “bounce rate” to get higher. Bounce rate is when people spend only a few seconds on your site because the information they want is not there. Make sure that you only create content that is relevant to your niche.
- Focus on Keywords
Being able to know and understand the whole keyword research thing is a skill. Always remember that the heart of SEO is in focusing on what your customers want to see. Learn about short tail keywords and long tail keywords. Finding the balance between these two will have a great effect on your website.
- Ensure Page Speed
The whole idea of the Internet is providing quick solutions to problems. With that being said, you should make sure that your website will be ready to display information when your users need it. There are various methods that an SEO company in Sydney can use to optimise a website’s page speed. This way, visitors can find the information they are searching for quickly on your site.