Two crucial strategies of SEO are usually applied to reach the first page in the search results — they are off-page and on-page optimisation. Here you can find all you need to know about off-page SEO. The best market research companies in Sydney has put a checklist together to walk you through all the basic and vital steps to boost your site’s visibility.
The difference between the on-page and off-page optimisation comes to one significant element: the backlinks.
The backlinks play a major role in the off-page model, especially the backlinks of high quality, meaning the links from high ranking domains.
The Backlinks’ Ways
- Blog posting or guest posts
- Activity on social media
- Influencers’ activities
- Regular posts of high quality and content to be shared
The Blog Posting
In terms of online marketing volumes, blogging remains number two in popularity, used by marketers because of its effectiveness as a marketing strategy. Always consider placing a blog post or guest post on a high ranking website or blog to get the quality backlinks to your webpages.
Activity on Social Media
Most social media users care about the content and the shares. But there is more to this social media frenzy, it is about the engagement of the visitors, counting the shares, the likes, the comments, or the clicks on the images. So before posting content on your webpage, always think about the social media impact. Always consider the latest trends so your webpage content will be shared and liked and commented on more.
The Marketing of Influencers
Cooperating together with the most followed and popular bloggers or users of social media, while promoting a brand or service is called influencers marketing. It is to be agreed whether it includes paid or non-paid, or both types of cooperation.
The paid agreement is all about the influencer being paid for his or her promotion. If the non-paid relationship is agreed upon, it usually covers a profitable liaison for both parties. Even though there is a big discussion going on about the ungenuine promotion by famous and favorite people, it still brings ten times more visitors and potential customers to your site than the traditional, classic advertisement.
The Backlinks From the Influencers
- Start by implementing the influencer’s brand or name into your posts. Inform them about their names being featured on your site. There is a high rate of backlinking to the site by the influencers, they love to be acknowledged and recognised.
- Develop an appealing content together with the influencer
- Try to make your social media visitors get engaged as micro-influencers while advertising your brand, product or service
Regular High-quality Posts
The experience of market research companies in Sydney indicates that all of the above may be not enough to get you featured on the first page of search results. The most valuable and crucial foundation of your online strategy is to generate and post regularly content of high quality.
Your articles and posts should be as long as 2000 words, using graphics and photos, and overall the content should stand out by answering difficult questions or daring to approach challenging topics, to provoke your visitors to share and talk about your content